Flora Nishihara
Fractional leadership + high-converting CX automation.
From Gorgias to gifting, I build the backend that brands (and customers) love.
eCommerce Strategy & Consulting
I help purpose-driven brands launch, grow, and optimize their online presence. From choosing the right tech stack to implementing scalable systems, I offer strategic support that balances operational efficiency with brand experience. Whether you're just starting out or ready to scale, I tailor each approach to your unique business goals.
Customer Experience & Retention Systems
With decades of hands-on CX leadership, I build systems that reduce churn and increase lifetime value. I design automated workflows, knowledge bases, and training programs that empower your team and create a consistently delightful customer journey—whether through email, chat, or post-purchase support.
Partnership & Vendor Strategy
I’ve developed strong partnerships with industry-leading platforms like Gorgias, Shopify, Order Protection, Siena AI, and more. I connect the right tools to the right workflows, helping you get the most value from your tech stack while building collaborative relationships that support long-term growth.
Fractional Director of CX & Operations
Need experienced leadership without hiring full-time? I step in as a fractional Director to lead customer support and operational teams—whether for a few months, during a growth phase, or on an ongoing basis. I bring strategic insight, day-to-day leadership, and proven playbooks to help you scale responsibly.
About me
I’m Flora, founder of Seikō Ecom, where calm, clever systems meet CX that scales.I help ecommerce brands go from “where’s that order?” chaos to smooth, high-converting experiences customers actually rave about. With 20+ years in the game, I specialize in customer experience, post-purchase flows, and CX-led sales — from corporate gifting to smart partner integrations that drive growth.Whether it’s a Gorgias overhaul, a better gifting workflow, or fractional CX leadership, I bring the systems, strategy, and sanity your team needs, and make sure your support channels don’t just solve problems, but open doors.Let’s make your ops feel as polished as your packaging
Testimonials
"Flora has been one of the most impactful leaders I’ve worked with. Her ability to architect scalable, efficient customer experience systems is matched by her rare blend of strategic thinking and operational excellence. At Dandelion, she not only built and led a high-performing support team across time zones, but also transformed our Gorgias setup, reduced ticket volumes, and elevated our corporate gifting and partnership programs. She anticipates needs before they arise, builds automation with intention, and brings a calm, no-nonsense energy to even the most chaotic CX challenges."
- Elaine Wherry, Dandelion Chocolate"We brought Flora on to revamp our CX materials, audit our Gorgias setup, and support our wholesale launch. She delivered a complete training pack with SOPs, restructured our Gorgias helpdesk to streamline workflows, and helped secure our first few wholesale accounts. Her impact was immediate and wide-reaching."
- Brooke Tassoul, meejee"I've had the pleasure of partnering with Flora as she built a corporate gifting division from the ground up. Under her leadership, the program grew steadily to become an important channel for the company.
Flora's commitment to customer experience shows in her hands-on approach to corporate orders and thoughtful improvements to the gifting process. She consistently seeks client feedback and implements practical solutions to enhance their experience."
- Alex Ingram, Zest"Flora is an absolute powerhouse to work with. Despite juggling countless high-level priorities, she still took the time to collaborate with me as a true partner, and execute in a meaningful way.
She understands every aspect of eCommerce, from US markets to global expansion, and has deep expertise in the Shopify ecosystem. Flora is the kind of leader who can step into a Head of eCommerce role anywhere and drive meaningful impact from day one."
- Adam Raftshol, Tilly Golf
Book a free consultation
Tell me a bit about your brand and what you need help with!
Tech Stack
Every tool I recommend has been handpicked for one reason: it solves real problems for ecommerce brands. Whether you need to reduce support tickets, automate post-purchase flows, or create memorable gifting experiences, these platforms help you scale with less overhead and more customer love. I personally use or consult on each of these, and partner with them to bring you exclusive access or demos.
🛒 Order Editing
Let customers make changes to their order after checkout, without creating headaches for your team. Order Editing reduces cancellations, cuts support tickets, and improves conversion by giving customers more flexibility. I’ve helped brands implement it alongside Shopify and Gorgias for a fully automated workflow.
👉 Book a demo or get started here🤖 Siena AI
Siena automates up to 60% of CX tickets with smart, human-sounding responses that stay on-brand. It integrates beautifully with Gorgias, Richpanel, and your internal knowledge base. I was one of the first consultants to help brands scale with Siena — and it’s been a game changer.
👉 Try Siena with my partner link🛡️ Order Protection
Lost, stolen, or damaged order? You don’t deal with it — and you don’t pay for it. Order Protection gives customers the option to insure their order at checkout, and if something goes wrong, they handle the full refund, replacement, and all customer support. It’s fully customer-funded, takes minutes to set up, and reduces WISMO tickets and CX workload overnight while adding passive revenue.
👉 [Book a demo or learn more] (https://meetings.hubspot.com/oliver-ostick/flo-link)📦 ParcelLab
Turn your shipping flow into a brand moment. ParcelLab adds estimated delivery dates at checkout, branded tracking pages, and proactive WISMO reduction. It’s ideal for reducing anxiety post-purchase and increasing trust from first-time buyers.
👉 Explore ParcelLab’s platform🎧 Gorgias
The gold standard in ecommerce helpdesks. Gorgias allows your team to manage all customer service channels from one place, use macros and automations, and access deep Shopify integrations. I’ve built advanced Gorgias workflows with Airtable, AI, and partner platforms to help brands save time and cut tickets by 30–50%.
👉 Get a custom Gorgias setup🧠 Richpanel
A helpdesk alternative with a sleek self-service portal and built-in CRM features. Richpanel reduces repetitive tickets, speeds up agent resolution time, and feels more intuitive than most legacy platforms. If you're scaling fast, this is one to consider.
👉 Request a demo🎁 Zest Corporate Gifting
A smart solution for B2B gifting. Zest powers fully branded, personalized gifting portals — perfect for high-volume orders, client gifts, and employee rewards. I've helped brands build entire corporate gifting programs around Zest that drive serious revenue.
👉 Schedule a corporate gifting demo🤝 Create CX
Need reliable customer support agents without the overhead of hiring in-house? Create CX connects you with vetted, high-performing CS talent — from fractional leaders to fully managed outsourced teams. All agents are hand-selected and backed by Create CX’s operational oversight, making it one of the safest ways to scale support without sacrificing quality.
👉 Meet the team or get matched
© seikoecom. All right reserved.